The Laurian Club model includes purchasing hotel-branded properties that offer full access to the resorts amenities. Architectural Digest recently highlighted a few to take notice of:
Hotels with residences are hardly a new trend: Four Seasons Hotels and Resorts and Aman are just two of the many brands that have offered homes for sale for the last decade or more. But until recently, this real estate arm of the hotel industry was mostly limited to larger and more familiar chains. That’s changing today with boutique properties—some of which are individually owned—getting into the residential game.
“Well-established hotel companies have seen incredible success with real estate, so it’s logical that smaller names want to also venture into the area,” says Zackary Wright, an executive director at Christie’s International Real Estate. “This is especially happening in resort locations.”
Take Tribal Hotel, in Granada, Nicaragua, as an example: Co-owner Jean-Marc Houmard, who also owns the renowned Indochine restaurant in New York, designed and sold two houses near the property in 2019. He recently listed a third, Casa Toledana, for $370,000. Built in the style of a Moroccan riad and spanning 4,790 square feet, it has four bedrooms, two outdoor living rooms, a swimming pool, and an inner courtyard brimming with plants and flowers.
“I’ve had the hotel for more than six years now and was looking for another creative project,” says Houmard. “When I saw that real estate was becoming common in the hotel space, I decided to give it a try.” Houmard adds that he’s enjoyed the process and plans to continue to design and sell homes in Granada—a rustic Ibiza-inspired farmhouse and a modern tropical home with square lines are next on his list.
The Preserve Sporting Club and Residences, a resort set on 3,500 acres between Newport and Watch Hill, Rhode Island, is another example of an individually owned hotel with real estate. The property caters to adventurers with activities such as clay shooting, fly-fishing, biking, and zip-lining. Owner Paul Mihailides is in the process of debuting 245 residences that range in size from 600 to 6,000 square feet and include townhouses, single-family homes, and treehouses; prices start at $1 million and go up to more than $9 million.
Also on the East Coast, Blantyre Country Resort in Lenox, Massachusetts, is expanding beyond hotel rooms with 14 home lots and 20 townhouses in the style of traditional English mews. The latter will be spread over five buildings, each with a splash pool and landscaped gardens; the project is breaking ground this fall, and prices will begin at $800,000.
Two hotels in the Caribbean have new residences: Silversands Grenada, on the island of the same name, recently debuted eight villas. Half are set along a hillside; the rest are on the scenic Grand Anse Beach. They range from 5,000 to 6,000 square feet and have a contemporary aesthetic that includes light woods and white tones; prices start at $7 million. Owners can take advantage of the resort’s amenities such as the 300-foot-long pool, cigar and rum lounge, and three restaurants.
Also, Crane Resorts, on Barbados’s east coast, just launched an eco-friendly development, Beach Houses by The Crane, which will have 63 villas when the project is completed in the next few years. Beach Houses will feature a secluded beach, restaurant, and bar; ownership starts at $595,000.
And in Europe, Finca Cortesin, a high-end resort in Andalusia, Spain, has a collection of 10 contemporary villas built on a mountainside, offering views of the Mediterranean Sea. The homes have swimming pools, large terraces, and both indoor and outdoor dining areas. Prices begin at $4.8 million.
All of these residences have the potential to see strong sales, according to Henry Harteveldt, a travel industry analyst and founder of Atmosphere Research Group. “When a trusted hotel puts its name on a residential real estate project, the project benefits from that hotel brand’s reputation for design, style, and service,” he says.